Branding from scratch through imagination and narrative-crafting
Imagine being contacted by an educational app company called 'Knowmadika' asking for branding and logo-design services. Their flagship product of the same name is meant to augment learning in museum settings.
Context
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This project was taken on during my first semester in the University of Michigan School of Information’s MSI program in the SI520 Graphic Design course.
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The Client
Knowmadika is a fictional application meant to augment learning in museum settings. It serves as an interactive guide to museum exhibits, and provide relevant questions and in-app activities to help students retain knowledge acquired at the museum.
My role
I designed a new logo in Adobe Illustrator and provided a detailed style guide that gave guidelines on typeface, color schemes, and logo-printing 'safe zones'.
Gallery
Breakdown of the colors used in the Knowmadika logo.
A guide to the amount of space needed when using the logo in print.
A guide to color, grayscale, and B&W color schemes for the Knowmadika logo.
A guide to scaling the dimension of the Knowmadika logo onto a T-shirt.